PRIVACY POLICY

1. Who We Are

Santa Cruz Strength ("we", "us", "our") operates the gym located at 151 Harvey West Blvd Ste D, Santa Cruz, CA 95060and the website at santacruzstrength.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or interact with us.

2. Information We Collect

We collect information you provide directly, including:

• Name, email address, and phone number (via contact and lead forms)
• Training goals, membership interests, and preferred contact method
• Communications you send us by email, phone, or text

We also automatically collect:

• Usage data (pages visited, time on site) via Google Analytics
• Cookies and similar tracking technologies
• Device and browser information

3. How We Use Your Information

• To respond to your inquiries and schedule gym tours
• To send membership information and follow up on your interest
• To send transactional emails and SMS messages related to your inquiry
• To send promotional and marketing communications (you may opt out at any time)
• To improve our website and understand how visitors use it
• To comply with legal obligations

4. SMS / Text Message Communications

Opt-in: By submitting a form on santacruzstrength.com and providing your phone number, you expressly consent to receive recurring automated promotional and informational text messages (SMS/MMS) from Santa Cruz Strength at the phone number provided. You may also opt in by texting the keyword START to (408) 583-6671. Additionally, staff may collect phone numbers and verbal consent during walk-in visits at our gym and enter them into our system.

Consent is not a condition of purchase. Message frequency varies (up to 10 messages per month). Message and data rates may apply.

To opt out: Reply STOP to any text message we send you. You will receive a one-time confirmation and no further messages will be sent.

For help: Reply HELP or contact us at management@santacruzstrength.com or (408) 337-6709.

Your mobile phone number will not be sold, rented, or shared with third parties or affiliates for promotional or marketing purposes. Information collected through SMS opt-in will not be shared with any third parties.

5. Sharing Your Information

We do not sell your personal information. We may share it with:

• Service providers — including Resend (email delivery), MailerSend (SMS delivery), and Google Analytics (website analytics) who process data on our behalf
• ABC Fitness — our membership management platform, when you initiate a membership signup
• Law enforcement or regulators — when required by applicable law

6. Cookies & Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics sets cookies on your device to collect information about your browsing activity on our site. This data is aggregated and anonymized where possible. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations, or until you request deletion. Lead inquiries are retained for up to 24 months. You may request deletion at any time by emailing us at management@santacruzstrength.com.

8. Your California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at management@santacruzstrength.com.

9. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no internet transmission is completely secure and we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at: